Angling to be glasses’s next huge thing, FutureMood introduces with mood-altering sunglasses

Austin Soldner and Michael Schaecher, the co-founders of the brand-new sunglasses brand name Futuremood, satisfied at the recently formed San Francisco research study and advancement lab produced by the high-end audio tech developer Bose.

The two were charged with working on Bose’s sunglasses wearable and bonded over a shared interest in tennis shoes and fashion. Over numerous discussions the two men realized there was a chance to utilize innovation to reword the sunglasses playbook and launch the first new brand name to the marketplace given that Oakley emerged.

There was also a chance to bring the products science and tech-forward techniques that sneaker companies have established to an industry that had not seen any real technical transformations in decades.

Enter Futuremood “Auras,” which the company costs as the very first glasses scientifically evaluated and proven to change your mood.

Using technology developed by the lens manufacturer Zeiss, Futuremood’s first glasses can be found in 4 colors– a relaxing green, a rejuvenating blue, a stimulating red and a focusing yellow. The company is introducing its eyeglasses in two styles, a boxy, chunky frame and a more conventional rounded frame.

Any mood-altering results are thanks to Zeiss’ halochrome lens technology, which the lens manufacturer has actually been working with– and publishing papers on– to suss out the science behind its claims that making use of filtered light can change the way folks feel.

There’s some preliminary research that the business has done, however the science is still mostly unproven (Zeiss carried out two studies at European universities).

Schaecher and Soldner are believers, and the two longtime tech officers see these lenses as a window into a wider world of product science experimentation and product advancement that they’re hoping to bring to market with Futuremood.

” If you think about sneakers and where Nike and Adidas got to where they are today, it was through development in item style and products and branding and marketing and all of that had actually been missing from the sunglasses area,” Schaecher stated.

The second marketing hire at Airbnb and the first marketing hire at the now-defunct Munchery, Schaecher understands a thing or two about branding. Meanwhile, Soldner, the creator of Playground.fm, and a former item designer at Jawbone, is the technical specialist and lead designer for all of Futuremood’s frames.

” We truly saw a chance to forge ahead in technical development and product innovation,” stated Schaecher. “We have a stockpile of stuff to forge ahead of what sunglasses are.”

Something sunglasses are is a really huge company. Consumers spent $145 billion on sunglasses in 2018, according to the market research firm, Grand View Research Study

If Futuremood can capture even a portion of that market with its unique spin on sunglasses, it’ll be in good shape.

As with any good direct to consumer item, Futuremood’s distinction starts with its packaging. Tapping in to the mood-altering “wearable drugs” aesthetic, the company’s product is packaged in boxes with the same bright hues as the sunglasses. Inside there’s a cloth to clean the glasses, a velvet pouch to hold them and a scented pack of incense matches and a vaguely tarot-esque card with details about the glasses and the experience they’re suggested to stimulate (there’s even a Spotify playlist to listen to).

In an email, Schaecher described the feeling as “not as subtle as CBD, however not as strong as a shot of tequila or glass of Rosé.

” Austin and I are truly into various ways of self care and taking minutes and … we believed there was an opportunity to bring pleasure and happiness,” with the packaging, Schaecher stated. “ We do not anticipate individuals to be shooting up Spotify playlists and incense matches every time they wear things.”

Futuremood has been mostly bootstrapped to date, and like everything else in the year of our Lord 2020, the company’s plans were pressed back by the coronavirus pandemic.

” Our lenses are made in Zeiss’ Italian factory and the glasses were made outside of Shenzhen,” stated Schaecher. “We quarantined the first order for two weeks. Zeiss was right because region of Italy that was getting struck hard. We’ve been postponing since then. It’s tough to put into words what it resembles to grind on something for eighteen months … and then need to delay launching.”

Even with the pandemic, though, the business moved ahead with the style for its second item, and that offers a tip for where Schaecher and Soldner want to go with their organisation.

The style aesthetic is also more in the luxury vein, which Schaecher teased was akin to something that would be more in the house in a Cartier showroom instead of a direct to customer brand name’s digital storefront.

Today, the company is going direct to customers through its website, but it’s looking at the capacity for some retail partnerships and field marketing when the country opens back up for company.

As for the mood-altering impacts and whether “wearable drug” can win market share, Schaecher is quite positive.

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