Canopy Growth Supplement Brand Name Signs Recommendation Handle Super Bowl MVP Mahomes

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The move becomes part of an aggressive push into the U.S. CBD market section.

Eric Volkman

Canopy Development( NYSE: CGC) has snagged a leading professional athlete to quarterback its efforts to sell comestibles items. A minimum of in a manner of speaking.

The Canadian cannabis company revealed on Tuesday that BioSteel Sports Nutrition, the dietary supplement maker it acquired a 72%bulk stake in last October, has actually signed Kansas City Chiefs quarterback Patrick Mahomes as a “partner,” basically an endorser of the brand.

BioSteel Patrick Mahomes endorsement photo.

Image source: BioSteel (Canopy Development).

Canopy Development and Mahomes declare that the athlete is currently a user of BioSteel items, which are cannabidiol (CBD)– based. According to the company, Mahomes– who led the Chiefs to a Super Bowl victory in February– had his fitness instructor at first recommend them to him.

Canopy Development purchased BioSteel at a time when acquisitions in the market share-hungry marijuana market were still reasonably regular.

Mahomes will be a sort of wedge for BioSteel to grow on the U.S. market. At the end of July, Canopy Development unveiled a specialty website, ShopCanopy.com, through which it offers its various CBD brands to American customers. BioSteel is among the brand names featured on the website.

Of its new celeb endorser, Canopy Growth stated that “[a] s a member of Team BioSteel, Mahomes will help increase awareness for the BioSteel brand name as it continues to rise within its category and handle the industry’s giants.”


Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.”> Eric Volkman has no position in

any of the stocks mentioned. The Motley Fool has no position in any of the stocks discussed.
The Motley Fool has a disclosure policy“>

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